Welcome to Lipsticking where our focus is on baby boomer women in their second act.

by BIG Idea Facilitator Yvonne DiVita Women Entrepreneurs - we ARE millions strong! My office is a reflection of me, as I expect your office is of you. Given my devoted attention to women entrepreneurs, especially baby boomer women, you can imagine I am surrounded by strong, inspirational things. We'll... Read more →


by BIG Idea Facilitator, Yvonne DiVita For us, at Lipsticking, the concept of a confident, independent, and ambitious woman is a natural. There is little new about it. Women have shown their independence, their confidence, and their rising ambitions quite clearly from the dawn of civilization. Interestingly, society often spends... Read more →


by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you're wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some... Read more →