By Guest Blogger, Donna DeClemente, Donna's Promo Talk
Would you like a chance to win two tickets to Italy on Alitalia, the national airline of Italy? Alitalia has been a client of mine for the past couple of years. I've worked with them on several different promotions and their most recent just launched this week, My Italy Moment Summer Video Sweepstakes.
Alitalia is inviting their Facebook fans to submit a video for a chance to win two tickets to Italy. The submission period is June 17 - August 30, so their objective is to encourage visitors from the United States visiting Italy this summer, or those traveling on Alitalia, to share some special moments of their trip. Examples of special moments that are suggested on their Facebook Promotion page are, a coin toss at the Trevi Fountain, a gondola ride in Venice or enjoying a glass of wine on board Alitalia.
The video submission should be short, 15 seconds, and besides showing an actual location in Italy, it can also be the participant on board an Alitalia plane or at an airport showing the Alitalia brand. While not directly promoted, the rules state that photos are also accepted in place of a video submission.
Today is only the start of day 3 of the submission period and there are currently 13 submissions, 11 are videos and 2 are photos. You can view all the entries in a gallery in the application which also provides a brief description of the submission. Three different random drawings will be held periodically during the promotion to determine the three winners who will each receive round- trip air transportation on Alitalia for themselves and their guest. Flights may be from any of the United States gateway airports that Alitalia services to any of their many destinations in Italy.