Monday morning and no where to go but up. Up to the clouds, sailing into success. That's how all Monday mornings should be. And can be. If you chose to make them so. After a sleepless night, Jane planted her feet on the floor at 6:30, disturbed the dog -- who knows we seldom arise before 7 or 7:30 -- and woke the cat, but...lying in bed reliving our Toastmasters speech from Sunday afternoon was getting boring (with a capital B) so...up we did get! And off to the computer...refusing to whine, even inwardly, about lost sleep, dreary weather, and a pile of work stacked on our desk waiting to topple over onto the floor.
It's a new week, an exciting week, a week of anticipation, full of writing and meetings, with a touch of mystery -- who knows what marvelous things Fate has in store for us this week? THAT is how we prefer to begin our week. We recommend it, highly.
On this Monday morning, Jane would like to share some news we think you should be aware of...
First, our good friend Ellen Langas-Campbell sent us an email last week regarding a survey conducted by her company, the publishers of the Girls Know How® book series. You may remember that Ms. Campbell was a Smart Woman Online interview awhile back. Her survey showed that:
"97% of elementary and middle-school girls surveyed think a woman might fill the President's shoes in their lifetimes. 45% think it's a sure thing. Only 28% of boys think a woman will definitely become a president."
We encourage you to visit the link above to read more about this relevant news, and to mention it on your site. THIS is the time of year women are most online; browsing for the holiday, looking for news on the coming election, and reviewing their favorites list to see if you're keeping up with the issues important to them.
In addition to the survey results from the Girls Know How® book series, Jane's son received an interesting invitation from Citibank in the mail recently. It was an invitation to apply for their credit card, no surprise there, but...it was addressed to him as a student and included this glossy ad: a picture of a young girl gazing upwards, hand (with black nail polish) on her forehead, and the words:
"Life's little pearls of wisdom...
--Men are from earth.
--Women are from earth. Deal with it.
--Bills travel through the mail at twice the speed of checks.
--It's always better to control your finances than vice versa."
We include this, in its entirety, even though the only part we feel attracted to is the picture and the first bullets...because it shows the growing importance of the women's market. When a company as large as Citibank is sending out large mailings with glossy inserts depicting girls...not boys, not men, not even women...but GIRLS...on the cover, and making a comment that is oh so true...Jane wants to know why YOU, dear reader, are not doing the same. Or, at least something similar. (They also depict a girl on their website, reading a book...as an intro to student loans. We like it, we really like it!)
We leave you with this thought...the ReThink Pink Conference is happening this week in London. Peter Frost has prepared a stimulating conference based on the concept of marketing to women by rethinking the color pink. Lip-sticking is disappointed we can't be there, in person, but we are there in spirit. We hope to have more to report on this exciting event later this week. Stay tuned!
What's not to like about that?
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Posted by: Kelly Miller | September 01, 2005 at 02:35 AM