3. Make eye contact. Kimberly Krause Berg writes about this at her blog,
Cr8pc.com, discussing the necessity of learning how to write web pages that people will actually read! In her post, "The Sensual Art of Eye-Tracking" from March 17th, she waxes eloquent on this all-important aspect of website creation.
Kimberly is the expert--Jane merely dabbles in these things-- but coincidence brought us together months ago, via blogging, and Jane has become a fan not only of Kimberly's blog, but of her vast knowledge of how to create excellent web pages. Her advice is worth writing down:
"All in all, we now have another way of figuring out what works and what doesn't and can apply it to our own web sites. However, please remember this! What works on one site doesn't mean it will work on yours. Always test to verify anything new you implement, just to be sure it's the right fit.
This is why we date before getting married. Same thing."
Wise words from a wise woman. Coincidentally, she shares space on her blog with others, men and women, who speak her language -- a language you, dear readers, should become conversant in.
4. Never underestimate the connective power of kids. Don't have any? Borrow some. You know other people with kids...make friends with those kids. Get them to talk about you or your company. Don't think kids are worth your time?
Check out this article from the SBA's Business Development section:
Targeting the Youth Market : "Armed with paychecks, allowances and gifts from grandma, teens alone are laying out approximately $95 billion a year. And their younger siblings, ages four to 12, are spending an astounding $14.4 billion annually and influencing other household purchases to the tune of $132 billion.
Notice the 'armed with gifts from grandma.' Hmmm...is it coincidence that the up and coming consumer is being supported by today's boomer parents and grandparents? Are you looking closely at ALL of these segments of the buying population...and determining how to bump into them online? Use the power of connection, via the Moms and Grandmoms, who -- coincidentally, may know each other, from across town or across the nation.
5. Always keep your eye out for partnerships. Do NOT hide your best stuff in a separate room, or on a webpage that isaccessible only by clicking through three other pages of your site...
Recognize the power and reach of joining a competitor in promoting both your services and his or hers. Competition can improve your bottom line, instead of fracturing it, IF you use coincidence properly.
For instance, in our work at WME Books, we meet many outstanding writers, aspiring to publication but not in a position to take advantage of our services. 
Rather than turn these talented people away, we try to refer them to competitors...always keeping their best interests at heart. If we can point them in a direction that will help them get published, we are happy to do so. Our connections to the traditional publishing world -- which developed purely through coincidence -- come in handy, in cases like this. Our biggest competitors become our best resource. It works. Everyone ends up happy, and...we get referrals.
What's not to like about that?
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