WoLF stands for Women's Leadership Forum, and encompasses a female mindset from the employee's viewpoint. Mary talks about this in her book, In Women We Trust, published by WME Books (but, of course!). It's exciting to see the reality actually happening at a company I know!
Best Buy's Julie Gilbert (VP of Customer Initiatives) is in charge of the WoLF Pack and says, "“WoLF is a movement to develop amazing leaders. If we want to be a great place for women to shop, we have to be a great place for women to work.”
That's amazing insight. So, who do you think recognized the value of using the women employees and their "unique perspective" to build a female-focused organization? One that addresses specific customer concerns? Maybe it was Julie. Maybe it was - horror!- a MAN!
Regardless, the reality speaks loud and clear. Best Buy is on the right path - check out their Magnolia Theater. Here's proof that they recognize the power of the purse... be that a Kate Spade bag or a leather wallet. At Best Buy, women's voices - via the WoLF Pack - are finally being heard. In the interview on Mary's blog, Julie describes a "women-helping-women program" of female geeks - and women learning to be "better leades." Very much in keeping with my decision to bring on Lena West - whose post was suppose to be live today, but due to circumstances - you know the drill. (She will be on board this week, so check back.)
Hugs to Mary for this coup. And hugs to Julie for dreaming up the WoLF Pack idea. I'm going out to howl at the moon now.