The Seth Godin event last Wednesday was outstanding. But, of course. Here's the skinny - Seth is smaller than I imagined. Do you do that, too? Imagine your favorite writers and professionals as bigger than life? Well, not only is Seth of average size = maybe an inch or so taller than I - he's friendly and approachable.
Though I sat at his table at lunch, Seth did not eat - he was busy preparing for his presentation, of course. And, he did not engage in conversation - again, concentrating on his presentation. That was fine. After all, at least 400 people were in attendance to hear him speak.
Here's what he said, in a nutshell (or, at least, here's what I heard): [image borrowed from Cool Cards - UK company with Cook Cards!]
- Ideas that spread win.
- The industrial complex has been 'broken' by the Internet.
- Don't Tell people why you're better; TEACH them why you're better.
- Use emotional marketing: do they love it?
- Work the grapevine - have spirit and passion - use a megaphone, not a funnel.
It all boils down to Word of Mouth. Wouldn't Andy Sernovitz of WOMMA be excited about that? Speaking of Andy, I got an email from him the other day, announcing a draft of the WOMMA Ethical Blogger Contact Guidelines: 10 Principles for Ethical Contact by Marketers.
This is a "discussion draft for public comment" so the homepage notes.
I haven't had a chance to review it yet, but I will be doing so in the near future. I hope you will read it and write about it. And, contact Andy with comments.
That's what Seth was talking about. Isn't it?