Dick*less: Marketing to Jane because Dick Doesn't Listen!

I received an email this week from someone  - a man - who had visited the Smart Marketing to Women website (which is attached to this blog and has not been updated since...forever - primarily because I use this blog to update marketing to women online information), and he was trying to be funny - I think - by asserting that it was okay for me, a woman, to use the term "Dickless" but...if he, a man, attempted to call his marketing <female anatomy term deleted - begins with C>, he'd be in big trouble.

Well...I have to agree with him, up to a point. His term is considered insulting in ALL venues. No matter how or when you use it. MY term is relative to a man's name, and only became a four-letter word in the latter half of the 20th century - I think. Not sure about that, but...I know as a child in the 50s and 60s, 'Dick' was a boy's name. It wasn't a 'bad' word. Therefore, to set the record straight - the book, Dick*less Marketing, is about marketing NOT to Dick but to Jane. The fact that it's a double-entendre is for effect. Mostly it makes people laugh. It isn't meant to insult anyone. And, truthfully, I think it's high time we gave Richard back his nickname, anyway.

So, when you come across MY Dick*less Marketing book - and blog content - know that the title is in support of marketing to Jane.

In the best marketing to Jane effort, here are some fantastic opportunities for small business owners...offered by friends of yours truly...

Patsi and Denise of the famous Blog Squad (and sponsors of my trip to the Innovation Forum) are holding an Ideal Client contest. This in support of their upcoming radio show "Blogging and Beyond." Check it out.

John Jantsch (a very old - ummm...not that kind of old) blogging friend who is the Stephen Hawking of small business marketing, is offering TWO opportunities. His first is one that I'm especially interested in. Over here he says, "I would like to find... 25 single mom entrepreneurs who could use the support, recognition and tiny bit of marketing help a gratis copy of Duct Tape Marketing might bring." Is that you? Or someone you know? I think it is.

Then, over here, is the pre-order promotion for his latest version of his so successful book, Duct Tape Marketing. I think everyone reading this blog should get in on this promotion. Why? Well, John keeps company with some great folks. To quote, " I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg,  Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you pre-order your copies of Duct Tape Marketing. "

One particular member of that elite group is someone I interviewed and quoted in my book, Dick*less Marketing: Sean D'Souza. He's an outstanding resource I encourage you to connect with. His focus is PsychoBranding. Very kewl! And, very smart.

That's enough for one day. I have more coming...all good promotions, advice, and content for the Marketing to Women Online crowd. That would be the whole world, of course!

Comments

[Chastity Benavidez]

I think the title of the book is perfection. Its inuendo is not only hilarious but truthful in many..many ways and as women and only women we understand. What men don't know is that they are right, we do have our own language, emotions and just way of living that is innate to us. Therefore marketing to "Jane" not only makes sense but will work.

[Adrianna Acosta]

In the past women have always been discriminated against especially when it comes to fashion. For instance, women had the lower paying jobs in the fashion industry opposed to men in the 1800's and I'm sure that if you look at the CEOs of most apparel companies you would see that the majority is run by males. I think we have earned the right to say what we want when to fashion.

[Kelly Hedge]

There is definately a double standard when it comes to what men can say in women's articles because fashion is seen as a women thing, but there are aslo double standards with what women and men can do. For instance, a man that sleeps aroung is a "Playboy", but a women that does the same is a "Slut". I think that when it comes to double standards the old rule that each of our parents taught still stands true: "Due unto others and you would want done to yourself."