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March 02, 2007


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Yvonne DiVita

Christine, great to know you'll be at Blogher. See you there! Keep writing that great marketing to women content.

Laurence, you are one savvy guy! How right your comment is - totally on focus. You've got me wanting a heated towel rack now! But, your point is well taken. Much thanks for contributing.

C.B. Whittemore

Yvonne, thanks for much for including Flooring The Consumer and my most on Marketing to Women in your 'Fit By Five on Friday' and I look forward to meeting you at BlogHer Business '07!

laurence haughton

Everyone has heard the conventional home improvement wisdom, "The customer doesn't want a quarter inch drill... he wants a quarter inch hole."

But reading your post and the great interview link from Christine Whittemore has me rethinking this old saw. I think you have to look past the hole to what the hole accomplishes.

Maybe "he or she" wants to drill a quarter inch hole to secure the old towel rack that's been bugging them or their spouse. But what would make everyone really happy is a new heated towel rack that makes that step from hot shower to cold bathroom less of a shock.

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