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August 2007
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October 2007

Female-Friendly: Green is In with SMART Sustainable Product Standards

It's Tuesday. Have you visited Big Green Purse and signed up to Go Green, yet? If you're having trouble thinking of ways to accomplish this, hop over to Diane's blog and see this long list of options. SMART Sustainable Product Standards - that's going to be key in this battle... Read more →

How to Bring in Moola When You're Freakin' Broke!

by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology I got an email from a colleague today and she's seriously hurting for cash right now. She's got a good business and a professionally designed website - she just can't seem to turn all that goodwill and collateral... Read more →

Brandjam: Getting Your Head Around Brand and Social Input

RAMA, the Rochester Chapter of the AMA, is hosting a luncheon on Sept. 27th at which brand expert Marc Gobe will speak. Marc's latest book (which each attendee will receive F*R*E*E!) is called Brandjam: Humanizing Brands Through Emotional Design. A few days ago I had the privilege of speaking to... Read more →

Guerrilla Marketing or Just Monkeying Around?

By Guest Blogger Mary Schmidt, Marketing Troubleshooter I’m taking a brief segue from “marketing to women” to “marketing by women” as a complement to Lena's recent posts about women and technology...and what I think of as "power networking." There are many terrific women dynamos, several of whom Yvonne talks about... Read more →

Smart Women Keep in (High) Touch..and I'm No Dummy

by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology Yesterday, one of my colleagues commented favorably on how many people I know and the fact that I'm always making introductions. She asked me how I did it. I didn't realize that I had really created a system... Read more →