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January 22, 2008

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L'Oreal Gets Flashy
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Mary Schmidt

P.S. I got right into the site. Oh boy, an online ad - what will they think of next? But they should consider that some people have pop-ups disabled in their browser (as do I) in designing the navigation. And, if I want to find product info it should be - AT MOST - a two-click process.

I found the site boring.

Mary Schmidt

Yeah, us "oldsters" just can't grok cool stuff like Flash. Oh. Ah. Wow! Moving graphics! Sound! What will they think of next? Yawwnnnn...Flash is really old, old news in the Web world. Any real web pro will tell you that if you do use it, to do sosparingly and for the right reasons. And don't get me started on black background either (great if you're pitching a vampire flick, not so hot for anything else.)

Effective web sites mean being user friendly. And user friendly doesn't have to boring.

Further, some of the most creative,forward-thinking people I know are older than I am and I'm sliding into 50 this year.

Lisa Young

I really wonder about the agencies that pitch the bloated, flash websites as a way to really engage with the audience ... It's more like annoy your audience. Although Flash over Substance does seem in line with a beauty company's mantra.

Recent growth at my office has taken a big toll on our bandwidth. Now I know what people without broadband see and it's not pretty. Just like you, every click just gave me a box that says "Loading." Perhaps they gambled that people using the site will get so annoyed that they will develop deeper frown lines which cause them to buy skin products?

BTW: One of my clicks took me to the dermablend website. Clicking on the US site led me to a pretty straightforward shopping cart site with some added features like a tips section and even a page that asked you to share your story. This site isn't just skin deep. And that's exactly the way I feel about beauty.

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