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January 16, 2008

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Yvonne DiVita

Joanna, the eeewww wasn't because I shy away from talking about Kotex or toilet tissue, I just think dancing packages for those products are...stupid. I accept that I'm in the minority - your campaign seems quite popular with others. But, it makes me lean towards generic brands, not K-C.

I repeat, eeewwwww!

Donna DeClemente

I encouraged Yvonne to look at the K-C post I wrote on my blog not only because the overall marketing campaign is targeted to women(and the widget along with their promotional website is definitely a smart way to market to them online) But also because the widget itself is utilizing technology in a way that hasn't been used before - and I know Yvonne loves to share new technology with her readers. The Dancing Packages were used in K-C's campaign last year, so I assume K-C got a good response or I highly doubt they would have brought them back and spent this amount of their marketing dollars around it.

Joanna Pena-Bickley

Julie: As the creator of the widget (design, video & technology) this is great feedback.

Anita: Thanks...out talent was great! They have said it was not to bad for them - they all appear on The View and seem to have a great time trying to prove that they could dance with HEAVY costumes.

as for the "Eeeeewwww".... at some point we have used these products and they have saved the day in some way. What we hope to achieve is to lighten the conversation on such practical topics.

Remember to use the widget to enter to win a chance at 1 of 16 25,000.00 prizes, then watch The View to see if you won!

Joanna Pena-Bickley
ON:digital+marketing
http://joannapenabickley.typepad.com/

Anita Bruzzese

The only thing I thought of when I saw it was how humiliating it must be for those poor people who probably went to Julliard and did summer Shakespeare to be in a Kotex and toilet paper costume.
Anita Bruzzese
www.45things.com

Julie for WOW!

OK, why does this remind me of a YouTube version of the Sugar Plum Fairies from the Nutcracker in Land of the Sweets? With both now juxtaposed in my mind, I am not sure what to think. I don't dislike the piece and can't deny that, in terms of branding, it will run through my mind the next time I am in the supermarket looking at, among other K-C products, Cottonelle toilet paper.

Julie for WOW!

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