I Have Seen the Future and She is NOT Me

One comes across interesting things on the net, things that need sharing. From the blog Future of the Book (a place I have neglected of late), this video caught my eye. Blogger Chris Meade writes, "The future has only been a topic of interest for a relatively short while." He goes on to ask, "When exactly did we start to picture fantastical possibilities to come?"

My answer would be: in the late sixties... when Star Trek was so popular.

Seriously, that's when I allowed myself to contemplate "the future." Yes, it was campy and corny and out of touch with any reality, but Star Trek truly did go where no 'man' had gone before...and it took a good number of women along. The women of Star Trek often held positions of power that were not representative of the day. Making this video even more outrageous as it demonstrates what Mary and Michele were writing about this week.

Perhaps the most outrageous part of this video isn't that it's so laughable today but that... it borders on reality and... in some homes, it is reality. Watch and learn: this is NOT how you should be treating your women customers...

Comments

[Yvonne DiVita]

Good point, Toby. It does seem like something some agency types and some brands would use. ;-)

[Tobv]

Fascinating. Do you know when it was filmed? Other than a few fringe groups, I don't think women are putting up with that type of patronizing attitude. However, that said, do you think that the video is being used as a 'how to market to women primer' for some agency and big brand types ;-)