I am not a fan of Sex and the City. I just don't get it. No, really... four women out of control in NYC, are not representative of the whole. These four are just... too outrageous for me.
Okay, I have to admit that I've never watched the show. I've HEARD so darn much about it, it makes me nauseous! (and I don't think Sarah Jessica Parker is any great actress - put her next to Katherine Hepburn or Julia Roberts or Susan Sarandon and, well, you get good acting from the three of them and...play acting from SJP)... Meanwhile, the whole world is caught up in Sex and the City fever.
What the heck...???
I'm SOOOOOooo glad Donna wrote about it on this blog, Wednesday. And, I'm so glad she took the approach she did...because I'm beginning to understand a bit better. After reading about the sweepstakes from Bag, Borrow or Steal (gotta love that name - it rolls off the tongue so nicely, and...hey, I'm a big 'gotta have a new purse' gal) and after hearing Donna tell me why she watches the show and will be seeing the movie, I started to rethink my position.
The fact that so many people are in love with this show and eagerly anticipating the movie (my local radio station DJ said a friend of hers was flying to NY for the premier!), I began to wonder if I should give in and see the movie.
Then, I got an email that showed me another perspective...
Melissa Silverstein has a fabulous site that follows the ups and downs and ins and outs of the movie biz and how women fit into the mix. Her blog, Women and Hollywood, gives a "feminist perspective" on the Hollywood scene - with commentary well worth your time.
This week she has "A Woman's Cultural Moment" there and here's some of what she says,
"Whatever your thoughts are on the actual content of Sex and the City, as a follower of movies about women I can't help but acknowledge that this is a cultural watershed moment for women's films for a couple of reasons.
- Everyone (who talks about movies) has spent the last couple of weeks talking about a film that stars and celebrates women and women's friendships. Indiana Jones is so yesterday's news one week after being released after an almost 20 YEAR WAIT!
- Everyone (who talks about movies) is scratching their heads trying to figure out how much money an R rated movie targeted at adult women can make. Imagine women preoccupying the minds of Hollywood's men.
- The male misogynists in the film blogosphere have outed themselves in a big way with their extreme nastiness about the film with one actually calling the film a Taliban recruitment film.
- This film has sold out almost 400 shows for this weekend.
I wish I could reprint the entire post here...Melissa has really thought this out (that's what she does, though...she follows the movies and where women fit in and I really think you should read more of her blog)...but I want you to go to her blog and read the post. I do not agree with her on SJP's acting abilities, but... I do agree with Harry Medved of Fandango, as noted in Melissa's post, that, "It's unusual for a female driven movie to inspire so much fan anticipation. You would usually associate sold out shows with a comic book movie or a sequel to a summer tentpole. Clearly there is an audience for adult female driven pictures and we are hoping that Hollywood will make more of them. We haven't seen anything like this before."
The folks who make Sex and the City know how to market to women. I thought I was the only woman on the planet that could not care less about it, that previously was apalled by it, and that...will likely not see the movie until I found Sirens. Now I feel vindicated (even though the majority of commenters were against her take on the whole thing...)
Regardless of that, what are the marketers here doing right? What buttons are they pushing? What's behind the Sex and the City adoration?
I know. But, I'm not telling because...you should study this phenomena and figure it out. It will serve you well.