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May 2008
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July 2008

High School Graduation Thoughts From a Mom and Marketer

Well I normally write about promotional marketing, specifically who's doing what online these days. But as I sat down today and tried to decide what marketing to women promotion to write about I just couldn't get my mind off my oldest daughter, Kelsey. You see tonight we'll be going to... Read more →

House Party Combines Social Events with Social Media

Recently in my review of promotional marketing campaigns I came across an interesting promotion that The Hershey Co. executed in which they utilized themed house parties via House Party, a new marketing services firm. Hershey’s had 10,200 “House of Bliss” parties going on over the April 25 weekend to support... Read more →