The opening of the Beijing Olympic Games is now only 10 days away and many of the athletes, media and other various visitors are all starting to arrive in China. I've been covering the various marketing programs that this year's sponsors have developed. A couple of weeks ago I wrote this post here on Lipsticking about McDonald's and their biggest Olympic sponsorship marketing program ever. Earlier this week I wrote this post on my blog, Donna's Promo Talk, about Kodak and their involvement this year in which they're taking a much different approach than McDonald's.
Kodak has been one of big brands that has truly embraced the blogosphere. Their blog, A Thousand Words, features various Kodak employees who share their stories about imaging as well as their images. Jenny Cisney is one of these Kodak employees who is a regular blogger on A Thousand Words and who also maintains her own blog, ljcfyi. Even though I'm from Rochester, NY, and have worked with Kodak for many years, I actually first met Jenny when I attended the BlogHer 2007 Conference in Chicago last July. Anyhow, since then Jenny and I have stayed in touch and earlier this year Kodak promoted her to become their first ever "Chief Blogger".
Now getting back to this year's Olympic games, Kodak is sending Jenny to Beijing to be their official Chief Blogger who will share with us the fan experience, as well as the sights and sounds, culture, etc. from the Games. Kodak is also sending Richard Mackson, a professional photographer who previously worked with Sports Illustrated, who will be posting photos from the games, and also Tom Hoehn will report on how Kodak products are supporting the Games. So, Kodak appears to be embracing this whole new world of social media for this year's games and I'm planning to be following Kodak's blog (and Jenny on Twitter) as the Games begin.