I have the distinct pleasure of sharing the following interview with you, today, dear blog readers. Jenny Cisney is a blogger for the Kodak, 1000 Words, blog. If you have not visited it yet, I suggest a hop over there today. Kodak has been hosting this blog for some time, and they get it. It feels good to know a big brand like Kodak, from my hometown, gets the blogging process and power. And, it feels even better to contact Jenny Cisney, ask for an interview (thank you Brian Niznsky), and have her say yes! She did this the day AFTER she arrived home! How super is that?
Yvonne: Tell us your first thought as you stepped off of the plane in Beijing.
Jenny: The moment I stepped off the plane I was struck by how big everything was. Terminal 3 of the Beijing Capital International Airport is considered the largest in the world. Beijing is a sprawling city that seems to go on forever. And it is chock full of people. It wasn't unusual to see hundreds of bikes parked together on a corner. Everything executed for the Olympics was done on a large scale.
The Birds Nest held 91,000 spectators. There were 70,000 Olympic volunteers. There were 2008 Fou drummers at the beginning of the Opening Ceremony. How do you communicate massiveness like this in a photograph? That was a challenge. A wide angle lens helps!
Yvonne: What was Kodak's goal in sponsoring the Olympic games?
Jenny: There are so many opportunities for delivering a message at the games. First, we were showing visitors how to make, manage and move pictures. The Kodak Showcase at the Olympic Green had Kodak Picture Kiosks where people could download their pictures and make prints and photobooks. It was packed every time I went in there .
Our Graphic Communications Group played a big role at the games, too. We printed 1.2 million security or credential badges for the Games. We also had an image center in the Media Press Center to support the 1,220 photographers at the Games. It was a 20,000+ square foot facility with traditional and digital photographic products and services.
Our digital printing technologies were employed in an on-site production center to print postcards and a daily newsletter for the USA House and all their decorative graphics. Every photographer at the games will also get their personal selections printed in a photobook to take home. Our blogs purpose was to give a view of the Games different than medal counts. Our blog showed the fans supporting the games and the local culture through pictures and personal stories. Plugged-in Kodak focused on what Kodak was doing at the games and also had amazing sports photography from a pro photographer with press access.
Yvonne: What surprised you about China and the games?