We're all shaking in our boots today due to the unfortunate economic circumstances brought on by...unscrupulous executives at banks and in the government (see how I'm being 'nice'...other gals are not being so nice, and kudos to them!). Did you wake up this morning wondering how this is all going to turn out? And, how, exactly, it will affect you and your business?
I don't have those answers. No one does. No one but YOU! How you proceed, today and each day forward, will determine how you and your business survive this chaotic mudslide.
And, that's where the Mommy and Daddy bloggers come in. I don't care what you sell, or how niche-focused you are -- the Mommy and Daddy bloggers are the best marketing resource you will ever have because --- wait for it --- okay, here it is: THEY produce the Word of Mouth you need to get your business in front of the right people.
A week ago the eBusiness Association here in Rochester, NY held a day long seminar on social media. I was privileged to be a presenter at that event. As I alway do, I focused on ONE specific target in social media, the ONLY one that matters. After showing the audience the power of social media and blogging (showing some Google screen shots of how high in the search engines my blogs come...on page 1 - for certain keywords I have identified as my focus), and after telling the Cookie Lady Story, I ended with these words,
"It isn't about the technology. It isn't about the tools. It isn't even about the tenacity...it's about the people."
When you think "people" there is no other option than to picture Moms and Dads, the men and women who do the shopping in every household in this country. Not all of them are biological parents. But, every woman and every man is connected to family, in one way or another! The ones who blog about that - are also blogging about you and your products or services.
Or, are they? Are they blogging about your competitors, instead?
Are they in the dark as far as knowing who you are and where you are online?
HOW are you connecting with them, today...right now?
Andy Sernovitz is holding a Word of Mouth Crash Course in November. Check it out. He isn't focused on the Mommy and Daddy bloggers, as I am...he's focused on the power of Word of Mouth - which I say is dominated by the Mommy and Daddy bloggers, and which he will show you has more power than anything else you do. Regardless of WHO is dominant in WOM (bloggers, Twitterers, offline conversations, luncheons, dinner meets, etc), WOM is THE best way today to market your business.
Get in front of those Mommy and Daddy bloggers and court them. Don't think that means sending them $$ or gifts. Not so. It means - getting to know them and opening yourself up so they can get to know you. We know that consumers trust each other more than anyone else (the expression used is "people like me.") In the techo-world of 2008, your customers are using social media to create the word of mouth you need by talking to each other and to other bloggers who are - just like them.
A BtoB article, with a quote from my BBFF Susan Getgood, recently noted that "Customers expect companies to have role in social media"... with this stat, "60% of U.S. respondents interact with companies on social media Web sites and 93% believe a company should have a presence in social media."
Why? Word of mouth. And, knowing the company is willing to interact with its customers.
If you're doing it now, get moving and do more. If you're not doing it now, START today. Or, those Mommy and Daddy bloggers looking for your products and services online will...ask their BBFF and she'll tell them...to go somewhere else.