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October 02, 2008


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There is so much truth to this! I believe that word of mouth is far more powerful than any form of advertisement. And I can say as a mom, that I'm more likely to trust the views of another mom who has been there, done that with a product than any other form of advertisment. Connecting with other moms via blogs is a win win situation for everyone!

Yvonne DiVita

@Kimberly - I have been telling brands for four years that women, especially Moms, buy for other people more than for themselves; that means: their kids, their kids' friends, their husbands and Moms and Dads and other relatives; their friends, and their pets. Hey, Moms are always shopping for someone else - and sometimes, they buy that item for themselves. Where better to share that experience than on their blogs?

@Jennifer - Getting the name right - wow, what a concept! I got pitched today for my "adventure blog"...huh? And, to the gal who pitched me...my name isn't "There" (the salutation was, "Hi There"... talk about getting a name right!

Jennifer James

This is such an excellent post! Companies and the PR firms that represent them really do need to get to know us. Blog, talk, and tweet -- that's what we do! Companies have to approach us in the right way, follow up, and tell us why we should care about their product.

For those of us who are pitched numerous times in one day we need ways to remember what a product is and why we should care. Little things go a long way, like getting our name right and following up with a call, if available.

Kimberly/Mom in the City

As a mom blogger, I know that what you have written is very true. Before being a mom, I rarely asked input or talked about what I purchased as much as I do now. As a blogger, I constantly get emails from my readers thanking me for introducing them to products/services/etc. that they've purchased both big (i.e. Wii systems - I have a "gaming" family!) and small (i.e. method cleaning products). Brands would be smart to (continue to) pay attention to the parent bloggers!

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