She's Connected is in beta right now. She's Connected is a great idea, IMHO...but I'm not sure I'm happy with the execution.
Let's look at this new site and I'll tell you what I like about it and then where I think it misses the mark.
The Good Stuff First:
The site is visually attractive. Green and blue are the "it" colors of this season, maybe of the year. They play together well and give respect to the market the site is hoping to attract. Remember, pink has its place but all over your blog or website is not it.
The concept is good. Having one location to do everything, including my calendar, my friends list, my professional network, and my personal one, is worthy. But...here's the rub,
I think we have too many women's sites today and belonging to them all is impossible. Although the site says, "ShesConnected is the one place where busy women can connect with others to find the tools, tips and resources to simplify everyday life on the go," it only means you can do those things by creating them...yet again...on the site.
It looks like I can create groups - but they are not importing my exisitng group, they are new to ShesConnected. In other words, just like every other site, you have to start a new group here. You can't add a group you belong to on another site.
The overreaching message is: "One woman, 2 lives, (personal and professional), no problem," which I like a lot. Of course, ladies, we know the "one woman 2 lives" should be "one woman - 2 Dozen lives" because of all the different things we do as Mom, wife, sister, daughter, friend, co-worker, career professional, etc, etc.
So...I like the idea of this site. I like the design. But...here's my big disconnect:
The site overview shows a blonde model - a woman I have trouble relating to. She just doesn't represent my world, where women come in all shapes, sizes, and colors. I believe they need to scrap that blonde model and add some real women's faces. Take Dove's approach... They can keep her, actually, but add others.
And, the site doesn't seem to offer me anything I can't get elsewhere. Have already gotten elsewhere, as a matter of fact. The more I review it, the less interested I am in it. I can do all the things they're touting as "only here" at Women TIES (regional site) or Downtown Women's Club, or at TwitterMoms. And, I know some new sites that will be launching soon that allow me to do much of what ShesConnected says is exclusive to their site.
I am eager to talk about Family Eden which does offer a slew of new ideas, and is very family friendly. (the link here is not the Family Eden link...it's Resourceful Mommy who is blogging the site - I'll do a full review down the road)
Therefore, I ask...do we really NEED another women's networking site? Do we need another place to create a login and registration and profile and email address and upload our photo...etc, etc, etc.
I'm serious...do we need ShesConnected? Or, are we vastly overwhelmed with this stuff already? Tell us what you think...share your favorite networking site...I live to be informed.