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January 2009
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March 2009

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Sure, we're going through tough times in the U.S., but in any times small biz owners are often their own worst enemies. Sooo, time for a little tough love. Here are real-life quotes that make 'toonis awfully attractive: "I don't need any more... Read more →

Just the other day I got a frantic text message from my daughter in CO informing me that she was in the emergency room with my granddaughter. Miah had fallen during dance and they were afraid her foot was broken. For the next two hours we texted back and forth... Read more →

Dear Ms. Shasteen, First let me say that I love Mary Kay cosmetics. And, I am a big fan of Mary Kay, herself. What a superb role model and inspirational figure she was, in her day. And, in keeping with the honesty of this blog, I should let readers know... Read more →

by Guest Blogger, Donna DeClemente, Donna's Promo Talk There has been quite a lot of buzz around this year's Oscar nominees and this Sunday we'll be able to pull up a seat to watch the 81st Annual Academy Awards on ABC and see who get to take home a coveted... Read more →

Social media has made itself felt in all areas of marketing today. You cannot escape Facebook, Twitter, blogs, LinkedIn, or Squidoo. You can ignore them but you cannot escape them. Inherent in using the social web, is understanding your female customer. I still like to say marketing to women online,... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter First, four discussion framing points: 1. Customers ALWAYS have a choice. That choice may be to do nothing at all, but it's a choice. 2. Your value is whatever your customer perceives it to be. 3. Your customer's perception changes based on mood... Read more →

No, Valentine's Day is Saturday. But, I keep thinking it's Friday. I wonder why that is? I've never been big on Valentine's Day. It's sort of like birthdays - people are "expected" to do something special, and that takes the special feel of it out of the equation. I prefer... Read more →