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February 16, 2009


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When I go to any mall to browse stores, I will take a lap through each store to see what they have. If none of the staff in the store acknowledge my presence during that time (saying hello, smiling, glancing in my general direction), I leave to a store that is more friendly. Notice how I equate the personality of the sales person with the personality of the store/brand?

Lynn Baldwin-Rhoades

I was at a coffee shop the other day with a friend when I noticed something. The women there were all in small groups with other women. The men, every one of them, was alone -- with a laptop, book or simply a cup of coffee.

I thought - now here's a perfect picture of our online behavior. Men DO use social networking, but women are in the lead. It all comes down to what you so skillfully point out here: relationships!

Thanks much for a great post.

Mary Schmidt

Or, has I tell (browbeat?) my clients - it's quality not quantity. Clicks doesn't mean they're buying anything. An obsession with web traffic can cause massive marketing myopia and terrible decisions. (Hey, what about "simply" answering the phone? Hiring more customer service people? etc.)

Barbara Ling, Virtual Coach

Excellent point! The bloggers/businesses/consultants/etc. who understands how to *connect* with women (not just intellectually but emotionally as well) are the ones who will have far more success servicing the market.

Data points, Barbara

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