By Guest Blogger, Donna DeClemente, Donna's Promo Talk
Lately we've all been seeing many marketing messages aimed at us women that are embracing the fact that we are in a recession. Some are good, some not so great. If you now Google the term "recession marketing" you've find quite a few recent articles on the topic as well as some paid "sponsored" ads from those jumping on the bandwagon as well.
I wrote about this marketing trend last month in this post here which was about giving value for consumers as well as values! The recession today is affecting most people, but specifically women with children, no matter what age their kids are. Young children are just not in tune with the economic concerns of today even though moms are trying to teach them. And teenagers, well there teenagers, and even though they are aware of what's going on, the world still revolves around them and they "need" many things.
So one thing moms today are doing is seeking more products that are durable. We need to make things last and brands and companies that are offering this are experiencing growth. This image is an example of "brands that last" which I've included courtesy of John Gerzema, author of "The Brand Bubble".