By Guest Blogger, Donna DeClemente, Donna's Promo Talk
Another new report has come out that gives insights into "What Women Want", from the web that is. We want many things of course, but not all from the same source. I find it interesting to read these reports and compare how I stack up to the way they slice and dice us. What's interesting about this study is that it reports on what women will be doing online this summer. So since summer is officially here with the 4th of July holiday coming up this weekend, I thought this would be a timely post.
The study was done by a company called Unicast, which is a rich-media solutions provider. It was fielded May 27-28 and these are some of the highlights from what the 576 female survey-takers in the U.S. had to say. It sheds some more light on the purchasing power of women and marketing to women online to help them use their power.
The most popular online activities this summer will include:- 76% will be connecting with friends and family
- 67% will keep up with the news
- 64% plan to shop for sales/compare prices
- 59% intend to entertain themselves (play games, listen to music or watch TV/movies)
- 48% will research travel/vacations