Short but informative video from a women's breakfast with NBCU's "Power of the Purse." It's women-focused, of course, but interesting to hear the advice, which hasn't changed in several years. I'm ready for someone to tell brands HOW to get the women, not just the reasons they should. In other words, not just the "be where she is" which is important, but the "talk to her and listen to her" wherever she is. Best sound byte: "today's woman is fundamentally addicted to choice."