By Amanda Ponzar
Here are a few tips for kick-starting your creativity:
- Force yourself to work with nothing. Necessity truly is the mother of invention. When my budget got whacked a few years ago, I buckled down and found new ways to get the job done: targeted media pitching, social media promotion and special advertising sections –- earning better results than when I had a budget and PR firm because I had to be more creative and try harder.
- Get alone with me, myself and I. Speaking of whacking, I won’t share ALL my secrets, but one way I tapped into the muse back in my ad agency days was locking myself in a room and using Roger von Oech’s Creative Whack Pack. It’s a deck of cards with outlandish ideas on each one –- if your problem were a vegetable, what would it be?
- Take a break. Visit a museum, watch a movie, hit Starbucks with a friend (the caffeine jolt should help too), take a walk. Let your mind wander.
- Get plenty of sleep. Tired, cranky people don't think well.
- Find a creative outlet. Writing this Lip-sticking blog has been that for me. I used to write poetry and paint. Maybe you play an instrument, garden, cook or listen to loud music in your car.
- Innovate like a kindergartner using crayons, play-dough and plenty of space.
- Let your feelings run away with you. Apparently, feeling sad makes us more creative. This is true when it comes to poetic inspiration, but not sure about everything else.
- Brainstorm as a group. Or not. According to Newsweek, people develop better ideas alone, especially when asked, “Do something only you would come up with -- that none of your friends or family would think of.”
- Keep abreast of trends. Read newsletters, books, magazines, blogs. Take a class or get a new degree. Watch what's trending on Twitter or tops on LinkedIn.
- Learn from other creative people, and copy the good stuff!
- Check out this brilliant PR pitch: cross-dressing CEO and COO of CodeWeavers promote their new "CrossOver Impersonator" program.
- Watch this must-see Darth Vadar spoof SuperBowl commercial everyone’s been talking about.
- Read 10 David Ogilvy quotes that could revolutionize your blogging (or find other masters).
So today, start strutting your creative stuff -- you may be surprised at what you can do.