Guest post by Lena L. West, Social Media Strategist
In the past few days, I've have seen something similiar happening with women business owners -- and what's the saying...where there's smoke, there's fire?
I"m seeing a trend with women business owners (I'm sure men do this, too, but this is a blog about women for women) who don't have the login information for the websites and other critical marketing or technology accounts.
They think because someone else is "in charge", that they don't have to have the information to log into their own accounts. That's not delegation, that's poor stewardship as a business owner.
I liken this to not having keys to your summer home. Just because you've hired someone else to manage the property, doesn't mean you shouldn't have keys to your OWN house so you can let yourself in and lock other people OUT, if needed.
I see this all the time. This happened to someone I know well with her Twitter account. She's smart as a whip and a seasoned business woman, but the person she had "Tweeting" for her locked her out of her own Twitter account when she had a dispute with him. How EMBARRASSING!
Make sure you have ALL your login information squirreled away in a safe place, that's backed-up and easily accessible to you whether your in front of your computer or on the road. If you have someone working for you, test your logins every so often so you make sure they're still valid. Require that if they change the password on an account, they send you a notification IMMEDIATELY (some services require that you change your passwords every so often upon login so the person can't NOT change the password).
These online accounts are part of your BUSINESS. If you're not doing so already, start treating them as such. When you don't know how to log into your own web service accounts, guess who looks like they don't know what they're doing?