By Guest Blogger, Donna DeClemente, Donna's Promo Talk
The Super 8 movie from Paramount Pictures released in theaters earlier this month poses again the age-old question: are we really alone? 7-Eleven is taking this opportunity to give a lucky fan the chance to find out for themselves with the Super 8 Check in to Space promotion.
The movie, written and directed by J. J. Abrams, most recently known for creating the TV series Lost, and produced by Steven Spielberg, takes place in the summer of 1979, where a group of friends in a small Ohio town witness a catastrophic train crash while making a Super 8 mm film and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local deputy tries to uncover the truth.
7-Eleven will award one of the most unusual prizes ever, a trip to space. Just by checking in at a 7-Eleven through Foursquare, the location-based social media tool, participants can unlocked prizes in increments of 8 for chances to win.
The Instant Win game component will award every 88th person a free movie ticket. Every 88,888th person will win a ticket on the Zero G Experience, a zero-gravity flight which simulates the experience of being in space. The grand prize unlocks with the 888,888th check-in, and one fan will have the chance to travel to suborbital space 62 miles (100 km) above the Earth. The once-in-a-lifetime flight is offered through the private space-exploration company, Space Adventures, Ltd., with an estimated value of more than $100,000.
Customers can check in via Foursquare as often as once every three hours at any single 7-Eleven store and can check in at as many different stores as they like each day. The tally of store check-ins on Foursquare will be regularly updated here on the 7-Eleven Check In To Space website, the 7-Eleven Facebook fan page and Twitter. As of this writing there are 60,827 check ins, 20,777 movie tickets are left and all 10 zero-gravity trips.
7-Eleven has created this Super Big Gulp® cup which features the Super 8 movie poster art and scenes from the film. There will also be special pricing on select items in the stores that end in the number “8,” such as 88-cent brownies and 98-cent chicken tenders. A special display featuring retro candy brands will include products sold at 98 cents or two for 98 cents.
“As part of our exciting 2011 summer season, 7-Eleven is providing value to consumers with a fun promotion tied to the Super 8 movie,” said 7-Eleven Chief Marketing Officer Rita Bargerhuff. “Not only will there be special prizes and a retro look from the 1970s at the stores in honor of the movie, this promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed. Topping it off will be a suborbital space flight, our grandest prize ever.”
The Grand Prize of the space flight will actually be awarded through a sweepstakes random drawing that will take place at the conclusion of the promotion around July 5th. The winner will be offered a cash option of $25,000 instead of accepting the Suborbital Spaceflight. The Grand Prize includes suborbital spaceflight training, medical consultations and screening, hotel accommodations for two (2) nights, ground transportation to and from hotel and spaceflight training session, and $39,780 to help cover taxes.
Assisting 7-Eleven in developing this promotion has been FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies. Fresh Works has won numerous awards for their innovative promotions for 7-Eleven in the past including this Super Reggie for another entertainment marketing program tied into the release of the Simpsons movie.
The Super 8 Movie is getting great reviews. So I'm going to make it a point to check-in at a 7-Eleven on Foursquare and see if I can win some of these movie tickets while they last. If you try it out as well, let us know how it worked.