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October 2011
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December 2011

By Guest Blogger, Donna DeClemente, Donna's Promo Talk As this holiday season is now fully under way, I continue on with my review of some of this year's holiday promotions. While the majority of the campaigns are from retailers who are hoping to drive consumers into their stores or to... Read more →


by Yvonne DiVita The word is out that innovation is dead. A September article in Forbes quotes none other than Max Levchin of PayPal, saying, "Innovation in this country is somewhere between dire straits and dead." Whoa! Harsh words! It harkens back to the day when consumers were told, "Everything... Read more →


Guest Post by Colleen Hazelrigs Some of you are part of a business that sells stuff rather than a service. You make something and people buy it and take it home, or to work, or play. Or maybe you have an idea to make something and sell it to people.... Read more →


by Yvonne DiVita My good friend and colleague, Sybil Stershic (author of Taking Care of the People Who Matter Most, a WME publication, and occasional contributor to this blog) sent me an email about the following blog post, which apprears on Quality Service Marketing. QSM is Sybil's blog and has... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk It's the morning before Thanksgiving and I sit here in my home at my computer with many thoughts floating through my head on what to include is this blog post. What strikes me all of a sudden is that I can't believe... Read more →