By Guest Blogger, Mary Schmidt, Marketing Troubleshooter
More women vote than men. In 2008, almost 55 percent of women ages 18 – 22 voted in the presidential election, about 8 percentage points more than men of the same age group, according to the U.S. Census Bureau. Since the eighties, voter turnout for women of all ages has been higher than for their male counterparts according to the Center for American Women and Politics.
More women are working than men.
Over the last few decades, women have been steadily claiming a greater share of the nation’s payrolls. In 1964, the first year for which the government began collecting this data, less than a third of the nation’s nonfarm payroll jobs were held by women.
But it was the recession that finally pushed women into the majority.
- NYT, 2010
The majority of the elderly (65 and older) are women. And, the older we get, the more we outnumber the men. Just check out the U.S. census...or visit your local nursing home.
Then there's the money, honey.
- We make the majority of purchase decisions. (Do a quick google and you'll see all kinds of stats...here are the top 30 in marketing to women.)
- Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. (MassMutual Financial Group–2007)
So, why do we often allow ourselves to be treated as a minority? Beats me. Oh, wait. I do know.
Because that's the way it's always been. The little woman. The helpmate. The woman behind the man. The glass ceiling.
I don't know about you, but I'm really tired of the way "it's always been."
Don't take "no" for an answer. Speak up. Email. Volunteer. Ask for that raise. Get busy.
(Yes, we have made progress. But, it's that's very progress that is apparently driving some people absolutely crazy. For example, insanity is the only sane explanation for what's been going on at the state level. As Gail Collins notes, in Physicians Swinging Stethoscopes, "...sex and state legislators. Never a good combo.")