By Guest Blogger, Donna DeClemente, Donna's Promo Talk
The London Summer Olympic Games are now only 58 days away from the opening ceremony. You can see the exact countdown on the Official Website here. I've been blogging about the Olympics since the 2008 Summer Games were held in Beijing and much has changed over the course of four years. The 2012 Games are being proclaimed by many as the first social-media Olympics, so this is sure to be one of many posts that I'll write.
Longtime sponsor of the Olympics, Visa, has launched their first "social-by-design" integrated marketing campaign for the Games, Go World. The "global cheer" campaign is the largest in Visa's 25 year history as a sponsor of the Olympic Games.
The initial thinking behind the campaign came about during some early brainstorming sessions. The marketing group together with their agency team realized that this summer many fans will likely be cheering for the athletes through social-media channels, so why not organize the cheering and own it? Visa then turned to its own Olympic focus group, the 60 Olympic athletes who make up Team Visa, which include swimmer Michael Phelps, runner Lopez Lomong and tennis player Li Na. The athletes told Visa that cheers, in fact, do make a difference.