Guest post by Blog Manager Robbi Hess
I was talking with a client the other day who was lamenting the fact that her friends, likers and followers continued to grow each week but that she wasn't seeing any direct connection between that and an influx of business. She felt that it was her face-to-face networking that was paying off the most -- a fact that I wholeheartedly agree with.
There are times when I feel that social media is like shouting into a crowded room. Your voice gets carried away in the crowd of people that are also shouting. Yes, we know that social media is a "necessity" because the competition is doing it. With the proliferation of social media sites: Facebook, Google+, BranchOut, LinkedIn, Klout, Tout, YouTube, industry specific social media sites, etc. You get the picture. Whew, how can you keep up? And more importantly how do you get your voice heard? Truthfully? Who knows.