Guest post by AmyK Hutchens
Need another excuse for a little R&R? Boost your creativity by getting away from it all. The most creative, innovative executives take leisure travel on purpose. And that purpose is not just for R&R, it’s for I&R – innovation and re-creation! They know that travel can induce brain activity in the form of theta waves. OK, they may not know much about “theta waves,” but they do know that whatever the wave, so many of their most excellent ideas ride them. These waves enable connections between formerly disparate ideas. In a theta state, brain cells never before connected find each other for the first time, and voilá, or Eureka! A new idea is born…no surfing required.
Long ago Gutenberg was quite pleased printing with the moveable tin type he had invented. Whenfaced with a request to print an inordinate amount of Bibles in a truncatedamount of time…he traveled. He took a trip into town to the local wine festival. While sipping the local Riesling he pondered the wine press across the street. Eureka! From the wine press to the printing press, the famous Gutenberg Bible was the innovative result.
Stop, look around and ask yourself: What came together to create this picture? What ideas found each other to spark what I'm experiencing? How does what I'm seeing parallel, reflect, extend or re-invent my world? What best practices in these different arenas can create a unique and novel best practice in my arena?