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November 2012
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January 2013

by Yvonne DiVita >>> These are my views and my views alone. Happy New Year to the Women of 2013, and your family and friends. Including any fur-kids about the house. The year in recap is playing on CBS this morning. I'm being reminded of the gaffes during the election.... Read more →

by Yvonne DiVita Found this infographic on Pinterest and had to share. It refers to women in the 21st century and is titled, Leadership Equality. I believe it supports my marketing to women message, my women are everything Pinterest board, and the fact that women are vital to the prosperity... Read more →

by Yvonne DiVita All communication is... sales and marketing. That's right. Everything you do is a form of sales and marketing. When you call a good friend for a shoulder to cry on, you're selling your unhappiness hoping she'll buy it and supply the means to help you feel better.... Read more →

by Yvonne DiVita 2013 is on the horizon. I love this time of year. Our social media channels are overflowing with Christmas joy, everyone is vowing to eat just one more cookie and then no more!, and our businessfolk are either panicking because they aren't ready for 2013, or happy... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk I hope you had a good Christmas Day. It's hard to believe its come and gone and all the presents have been unwrapped. We still have most of them sitting all over the living room floor with gift bags and bows scattered... Read more →

by Yvonne DiVita I started this blog in 2004 to support the idea that marketing to women online is a practice more businesses should be focused on. Since then, a lot has changed. The Internet has changed, for one. It's grown... Facebook and Twitter were not part of my original... Read more →

by Katie Parsons In an increasingly demanding workforce and struggling economy, the choice to stay home or return to work after bringing home a baby or two is tougher than ever to make. Choosing between financial necessity and full-time parenting without outside help is not easy to decipher. Every family... Read more →

It's hard to believe that it is now less than a week till Christmas day. I finally finished "decking the halls" of our house and finished my shopping except for a few small items. I did end up doing the majority of my shopping online this season. According to figures... Read more →