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January 04, 2013


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Yvonne DiVita

Hey Caren, people have emotions. Companies have... staff. The company doesn't care about employees - it's an inanimate object. The executive team should care, but the company? Nope. It's like a tree... it just wants to grow. I prefer phrases such as, "At our company, WE care about our employees." THAT shows thought - and that the PEOPLE are aware. Blanket statements of companies that 'care' annoy me.

Yvonne DiVita

Glenda, I love the way you think. Here's why I have a problem with a CEO giving emergency situations to others - because, in planning, that's what you'd do - have your PR Director or IT Director or whatever, handle things.

It works when the company is well on its way. The 'team' knows what to do and does it. A new, budding company needs you there...and if the emergency hits in the middle of your kid's baseball game, you have to attend to it. Else, your kid won't be playing baseball at all next year. Fact of life - if you can't keep the business running, you have no business. If you have no business, your kid has no shoes, no bed, no food.

I'm saying - you sometimes have to weigh your options and in a pinch - providing food for your family comes before reading them that bedtime story. I'm saying that SOMETIMES (not all the time), in fact, many times in your early stages of building your brand, you have to sacrifice. Hope, inspiration and motivation aren't going to pay the bills - and, guess what, your family will understand.

Now, let's add that you should get over that hurdle and be able to do both - spend quality time with your family and run your business - as you move forward. But even then, there will be times YOU have to be there because you are the ultimate voice of authority.

Glenda Pagan

I was instantly attracted to the title of your post. I can definitely agree with your points, but the argument on family first disturbed me quite a bit. I'm not sure if it's because it made me feel guilty about not spending enough time with my family or because some of the points sounded so cold. "You don't stop during a storm and read a book to your 4year old cause it's his bedtime. You find other ways to compensate him for not being there." How exactly do we compensate our children for not being there?

I always suggest to make time for the other things in life that make us happy. I know that you mentioned emergency situations that we might confront with our businesses, but I think that a huge part of being a successful entrepreneur, is to plan ahead and have either established plans or personnel in place for these situations. After all, isn't our desire for freedom one of the most important reasons why we all started this path?

I think our businesses are one of the main priorities in our lives, but to most of us, it's not the only priority. If it came down to it, I would leave my business aside for the sake of my children any day! But, that's just me...

I like reading about inspiration, about hope, about motivation and about making our dreams come true. Maybe, I'm being to much of a dreamer and maybe I try to shut my eyes to reality, but dreaming is what keeps most humans going on with more fierceness every day!

caren gittleman

To a certain extent I think emotions ARE good for a company. Who wants to be part of a company that doesn't care about its employees or others?

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