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December 20, 2013

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Cygnis Media

hi, Alicia Lawrence your post is really nice, and i think email marketing is going to continue to be a great source of leads, branding, and communication for businesses in 2014. But the only difference I see in that area from 2013 to 2014 is Gmail’s new tabs feature, which has been reducing open rates on email sends since they go to the “promotions” tab in people’s inbox.

Alicia

Very true (unless we are attacked with an electromagnetic bomb) but the point remains that as long as we do have the Internet it will definitely continue to grow its marketing impact.

Michael Bian

The most important reason why businesses should consider using the internet as a marketing tool is because it is here to stay.

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