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Reflections on 7 Years of Blogging and the Dove Brand

By Donna DeClemente, Donna's Promo Talk

With today's blog post, I am celebrating my 7th year of being a blogger. I wrote my first blog post on Donna's Promo Talk on February 27, 2007. I have developed a few traditions over the years in my blog postings, such as covering the Olympic Games and the Super Bowl which I just completed. Another tradition I follow is to celebrate my blog’s birthday by writing about the same brand that I devoted my first blog post about, and one brand that I truly admire, which is Dove.

In 2004, Dove launched their “Campaign For Real Beauty". Now, ten years later, Dove has teamed up with an emerging female filmmaker to create Selfie, the latest Dove documentary that still seeks to widen the definition of beauty. Selfie features a group of real women as they celebrate refreshing revelations of their unique beauty. Here's a look at the short version:

Dove is now inviting everyone to join the conversation and share what beauty means to you at #beautyis and at Participants can just share their thoughts with 140 characters or less or they have the option to upload a photo or video.

DoveBeautyIsDove's most recent research study, The Real Truth About Beauty, reveled the following:

  • Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
  • Only 11% of girls globally are comfortable describing themselves as ‘beautiful’
  • 72% of girls feel tremendous pressure to be beautiful
  • 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
  • More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic

Dove has created self-esteem building educational programs and activities that encourage, inspire and motivate girls around the world to reach their full potential. They claim to have reached more than 9 million girls so far with this programming and have set a global goal of reaching 15 million girls by 2015.  If you're interested in getting involved you can check out these tools and resources Dove has pulled together.

Dove-AdvancedHairSeriesI am a member of Dove Insider and receive email updates from them that include special offers, new product information and exclusive savings and promotions. Right now Dove is featuring their new Dove Advanced Hair Series products and inviting members to write a review, or simply state why they would like to try one of these new products, for a chance to instantly win a $25 Amazon Gift Card. They have up to 200 electronic gift cards to be given away up till March 31. At that time they will conduct a second chance drawing to award any remaining gift cards.

Looking back on the previous blog posts I've written about Dove I noticed that two years ago I was at my computer and clicked over to the Dove Facebook page to see what they were up to. To my surprise I found that Dove had just converted to the new Facebook Timeline. Dove was one of the first brands that Facebook partnered with to roll out their new Timeline for business pages.  It's hard to believe that was just two years ago. Today Dove is using the social media platform to further invite fans to share what they feel Beauty Is.

I'm very happy to still be blogging after seven years. My birthday celebration wouldn't be complete without thanking my good friend and founder of the Lipsticking blog and BlogPaws, Yvonne DiVita, along with her business partner and now husband, Tom Collins, for helping me get started. Thanks again and thanks to all my readers for sticking with me.


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Jobi Harris

Huge congratulations! Your success is very well deserved and I will continue to look forward to your blog for a long time.

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