This past week I had the pleasure of attending a conference for pet health insurance groups. It was illuminating in so many ways! Did you know that pet health insurance only reaches 1.5% of the American public with pets? I was pretty surprised by that stat. Surely, I thought, prior to attending the event, EVERYONE knows about pet health insurance! Sad to discover I am wrong in a big way - too many pet parents out there are either woefully ignorant of this option for the health and well-being of their pets, or... they misunderstand it.
I spoke at the conference. My presentation was on voice. How to use your voice in social media, with purpose, to be exact. The main point was to tell a story. Here are some thoughts I've had since the conference, on how to tell a story. It's not as simple as some folks think, and it's not as hard as other folks think.