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How To Implement Your 'Big Idea'

Post by Robbi Hess, Big Ideal Facilitator 

What is your "Big Idea"? Does the thought of having to find a "big idea" freeze you in your tracks? I understand that, believe me. I feel like when I hear the question, "What's your 'big idea?'" I get that same stomach-clenching feeling I used to get when someone would ask, "So what makes your consulting/writing business different from your competition?" It was a difficult aka impossible question to answer. 

Sure I could have said: 

  1. I meet deadlines (I imagine my competition did as well)
  2. I love words (Again, my competition probably did, too) 
  3. I worked from a client editorial calendar (now that WAS a differentiator) 
  4. I provide quality, SEO-worthy content (competition did, too) 
  5. I was easy to work with and ethical (again... competition) 

Lipsticking.com (1)
The way I started to set myself apart was to concentrate on writing for business professionals in the pet space. It, honestly, came down to who I knew, what services they needed, pricing and how I could provide services for them. 

How To Implement Your 'Big Idea'

Now, when I work with individuals who want to begin their second act, they are stumped when I ask, "What do you want to do?" They don't always know. They fall back on, "Well I was an accountant for the past twenty years... I could freelance as an accountant." Yes, they could, but I have found that after we dig a bit deeper we find that even though they had been an accountant what they really wanted to do was open an Etsy store and sell homemade crocheted blankets. Viola -- a big idea! 

How can you implement a big idea? Well, in order to do that you need to take a few steps back and ask yourself these questions: 

  1. What do I love?
  2. What am I passionate about?
  3. What can I make money doing?

Stick these items into a venn diagram and see where #1 and #2 intersect. Or, if you're not concerned about making money in your second act and you want to volunteer your services (for example) fill out the same diagram and see where your love and your passion intersect. 

For example: I love reading cozy mysteries; I am passionate about writing and words; I could make money writing and selling cozy mysteries in ebook form. 

Take some time and make a list of what you love, what you're passionate about, what you might be able to make money doing and you are well on your way to Big Idea Implementation. 

Need help filling out your list or your diagram? Yvonne and I will be hosting a Facebook live soon and we will be speaking about these three items! Here's to your Big Idea! 

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