About Yvonne Updated September 2007

This blog was started shortly after I self-published my book, Dick*less Marketing: Smart Marketing to Women Online. Since I wasn't quite ready for a newsletter, but I wanted to get the word out about marketing to women online, I was encouraged by my partner and fiance (yes, yes, yes, we will get married, someday), Tom Collins, to start a blog.

At that time I was not convinced a blog was worth it. Now, almost four years later, I am so glad that I followed Tom's advice. This blog has done more to help me educate small business owners on the ins and outs of marketing to  women online than the book. The book is still selling nicely, but it is not as fluid and responsive as this blog.

I'm not going to go into major detail on my background. I'm a writer, a publisher, and a blogger. You can view my LinkedIn profile and hop over to Facebook if you want more. As a marketing professional following social media and all things Internet, I consider myself an expert - not because I will ever boast a PhD, but because I do have an English degree and I've been studying, reading, and using the technologies I write about for over 15 years.

You can visit my publishing site at WME Books. You can read about how we (the collective folks at WME) go about creating and training folks on blogging at WME Blogs. If you're interested in learning about some of our authors and about our business model, I recommend our Aha! blog (that's for Authors Helping Authors.)

But, be sure to come back to Lip-sticking so I can help you reach that all important women's market online. Feel free to email me with comments or questions you don't care to post live on the blog. I'll try to answer in a reasonable amount of time.