Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary... Read more →


by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at... Read more →


Me, reading blog posts, becoming inspired by YOU. by Yvonne DiVita #defeattheblock The dreaded WRITER'S BLOCK!!! It can strike at any moment, any second, any day or week... even in the middle of a paragraph of fantastic writing! You're sitting there at your desk, your fingers are sailing over the... Read more →


Written by Ali Lawrence. Your audience reveals the health of your blog. When your viewers are loyal, consistent and quick to comment and share your content – and consist of more than six people - you have the ideal setting for your blog to become an online feast. The challenge... Read more →


by Megan Totka Did you know that Russia is the country with the highest proportion of women in senior leadership positions? At 43 percent, the Eastern European nation, often pigeonholed for being behind the times, is actually well ahead of the U.S. (at just 23 percent) and Britain (just 20... Read more →


by Yvonne DiVita Writing is a process, as well as an inspiration. Those of us who do it daily struggle with the right content, the best content, the most relevant content. It's easy to fall into the trap of writing 'easy' content. Easy content flows from the fingertips. It's what... Read more →


by Yvonne DiVita As shared on the web via my BFF Toby Bloomberg of Diva Marketing: Russia's Terrifying Blogger Law Goes Into Effect Today Under the new law, signed in May, bloggers will have to register with the Russian government, allowing the government to restrict blogs it doesn’t approve of.... Read more →