by Yvonne DiVita <<<< We're on Facebook... didn'tcha know!
I have a friend who writes a parenting blog. It’s a great blog, full of eating healthy, educational musings and advice and other kid topics. It’s a group blog with other writers who feel their comments on parenting are important. The difference about this parenting blog is that… it’s written by a Dad. And, the other members are also Dads. These are men who care about their children – they take them to the doctor, they shop for them, they read them stories, they go to parent/teacher conferences. In essence, these are the other half of the parenting equation, and they’d like a little recognition, please.
“Aren’t Dads important, too?” my friend asked me one day during a conversation about how ignored and neglected Dad bloggers are.
“Of course!” I said. But, then I began to wonder – I may think Dads are important, but the consumer brands paying daily homage to Mom bloggers don’t seem to feel that way. Dads are routinely ignored in their sales and marketing messages. Why is that?
In the early days of blogging, before the popularity of sharing thoughts, experiences and career advice online became not only acceptable but sought after content, even Moms felt ignored. It seemed that the prevailing 20th century idea of a Mom was more connected to Betty Crocker than Anne Mulcahy . Moms who blogged weren’t being asked their opinion. They weren’t being sought after as brand ambassadors, and they certainly weren’t courted as conference attendees or speakers. Moms were the silent majority. When they did get noticed, it was likely in a story asking why anyone would pay attention to them –Moms talking about poopy diapers and baby formula – who wants to read about that?