Guest post by Katie Parsons
By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made.
The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands like Dove, Pantene, and even athletic-wear manufacturer Under Armour. The ads first debuted online – an attempt to capture the attention of the 93 percent of millennials, ages 18 to 34, who do research online before deciding to buy and who are certainly more interested in the social messaging behind campaigns than older generations. On the surface, these ads are designed to be thought provoking and inspire an empowered feel for women. Are they really all that they seem though?