I call it the Rise of the Wayward Woman. I call it time to embrace your phenomenal self, as a woman, in the 21st century. In a keynote given at the Women in the Pet Industry Network last year, I... Read more →


By Laura Kay (formerly Smith), Chief Firecracker, Pink Spark Systems Ugh. Divorce. Have you been through one, My Dear? I hope not. But, if you’re like a lot of us, you’ve been there ~ done that. Me too. In fact,... Read more →


By Laura Smith, Chief Firecracker, Pink Spark Systems So you're sitting there reading this email...why not have a self-love fest RIGHT NOW? It's fairly simply and it feels oh-so good. Here are the 3 easy steps: 1. Plan to spend... Read more →


By Laura Smith, Chief Firecracker, Pink Spark Systems So...here it is. Another day of work. How did you wake up? Alive, energized and full of excitement? OR ho-hum, sluggish and mildly deflated? How do you bring the magic back? Sister,... Read more →


Whether looking to improve your business and/or personal image, knowing what clothes to wear and buy are essential to projecting confidence and success. Instead of struggling trying to figure out what to wear and how to shop, consider a personal... Read more →