I call it the Rise of the Wayward Woman. I call it time to embrace your phenomenal self, as a woman, in the 21st century. In a keynote given at the Women in the Pet Industry Network last year, I... Read more →


By Laura Kay (formerly Smith), Chief Firecracker, Pink Spark Systems Ugh. Divorce. Have you been through one, My Dear? I hope not. But, if you’re like a lot of us, you’ve been there ~ done that. Me too. In fact,... Read more →


By Laura Smith, Chief Firecracker, Pink Spark Systems So you're sitting there reading this email...why not have a self-love fest RIGHT NOW? It's fairly simply and it feels oh-so good. Here are the 3 easy steps: 1. Plan to spend... Read more →


By Laura Smith, Chief Firecracker, Pink Spark Systems So...here it is. Another day of work. How did you wake up? Alive, energized and full of excitement? OR ho-hum, sluggish and mildly deflated? How do you bring the magic back? Sister,... Read more →