By Guest Blogger, Donna DeClemente, Donna's Promo Talk
The Holiday season is now fully upon us which at this time I like to write about interesting Holiday promotions that I come across. Last week I kicked it off with a couple of Pinterest holiday promotions, one that Campbell's Homestyle is running and another that we are assisting the team at Experience Kissimmee with. This week's focus is on a multi-platform digital promotional campaign that Swarovski just launched called “12 Moments to Give” which includes Instagram, Pinterest and Facebook along with a goal to drive in-store retail traffic.
Swarovksi is asking all participants to tag their content with #Moments2Give that they post on Facebook, Instagram and Pinterest and has created this Moments to Give microsite to view all the photos that have this hashtag. It also includes information on how to enter their Instagram "#Moments2Give" contest. Participants must upload and tag an image to their Instagram account of a giftbox of their choice that tells a story behind the gift. The image does not need to include a Swarovski product. Multiple entries will be accepted up until December 20.