By Donna DeClemente, Donna's Promo Talk
User-generated content that is submitted in contests is an extremely popular way that brands and companies execute to engage with consumers. Social media enables them to help spread the word, gain new followers, and hopefully customers, while at the same time creating buzz for their business. By inviting people to upload a photo, a video, a recipe, a design, or a written essay they also can gain great insights into how consumers use and/or feel about their product and services. This new contest from Song Silo invites people to create and share music on their new platform.
SongSilo.com is a social collaboration website that launched late last year with the objective of becoming a universal community of artists, bands, writers, musicians and music lovers. It is the brainchild of three brothers, Michael, David, and Bernard Edwards, Jr, who have a passion for music which they inherited from their father, disco icon Bernard Edwards. SongSilo came to us for assistance in launching their first contest with an objective to drive people to the site to create, collaborate and listen to music.
On March 1 they launched the SongSilo Original Works Contest. They decided to open up their first contest to all U.S. and Canadian residents and are allowing anyone 13 years or older to participate. Submissions must include a track which is original material, the work of the person who entered and at least two and a half minutes long. Participants have to visit the Contest Profile on the site to publish their track. They can publish as many tracks as they wish during the Submission period which is open till March 31.