by Yvonne DiVita This post is because I believe women need all the support we can get when it comes to work, healthcare, and family. I know we don't all agree on how that support should be delivered - but,... Read more →


So, the current NBC commercial on TV showing Alec Baldwin purports to support recycling newspapers in an effort to save trees. I can't find the commercial online (strangely) but I remember it well enough. "Recycle newspapers," Alec says, as he... Read more →


Social media. Social networking. Social currency. All of those concepts rely on the ability to be "social". Social is something human beings are hardwired to be. Women, especially. Let's put the social networking tools aside for a moment. Let's look... Read more →


Marketing to Women Online with Holly Buchanan

Holly Buchanan is a top-notch women's marketing professional. It's not just because she's a woman or just because she's been in the profession of marketing long enough to establish an expertise that far surpasses my own. It's because she doesn't... Read more →