I'm encouraged by blogs and news outlets starting to report that social media isn't an effective marketing tool. Ok, that's not really what they're saying. They're saying social media is necessary but to make it effective, it has to be focused. It has to be a tool in your marketing toolbox, not a megaphone you shout into.
We're pushing into the second half of 2013, many years beyond the days of early blogs or the launch of Facebook and Twitter, and today we're inundated with so many social media options, it makes one cross-eyed. Even those of us who work in the social media space are rubbing our temples trying to push away the headache of "another social media community?".
How is a small business supposed to determine the best and most effective way to use this tool we call "social media"? I can tell you this much - you don't play pin the tail on the donkey, hoping your push-pin lands on the right answer, rewarding you with riches beyond galore!
Here's what you do...