By Donna DeClemente, Donna's Promo Talk Sunday is Mother's Day and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will... Read more →


By Donna DeClemente, Donna's Promo Talk Home & Family, which is part of The Hallmark Channel family, is celebrating Season 2 of their series with the Renew-It-All-Sweepstakes which they launched on March 31. The sweepstakes is offering one lucky winner... Read more →


By Donna DeClemente, Donna's Promo Talk Tomorrow is the start of the 2014 Masters Tournament, the first PGA major of the year. Augusta National Golf Club in Georgia has been the host of this yearly tournament since 1934. This year... Read more →


By Donna DeClemente, Donna's Promo Talk Thousands of Americans say that they wish to take a vacation to Australia someday, but still haven't been there. Well Tourism Australia is hoping that their new Australia Someday promotion will prompt many of... Read more →


By Donna DeClemente, Donna's Promo Talk User-generated content that is submitted in contests is an extremely popular way that brands and companies execute to engage with consumers. Social media enables them to help spread the word, gain new followers, and... Read more →


By Donna DeClemente, Donna's Promo Talk Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters,... Read more →