I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit Visa Facebook Small Biz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.
When I started Lipsticking, back in 2004, I was part of a growing network of smart women intent on making their own way in this world of emerging technology. The purpose of this blog was to show how powerful women were on the net, and how to market to them. We knew the regular route of the day to day grind in someone else’s office wasn’t for us.
As I grew my business, I discovered something interesting: women were not being offered the same chances to succeed that men were being offered. I learned from other women that banks sometimes laughed at them – without even considering the loan papers they’d painstakingly filled out.
I learned that many prospective clients were wary of a woman-owned business. Especially a ‘new’ one, supporting a product or service that was an unknown, like blogging. I heard from other women, and experienced this myself…impertinent questions that make your eyes cross!
“What can a woman possible know about <that>?”
Or, “How do I know you’ll deliver?” As if being a woman makes you more undependable than a man.
It was disheartening, to say the least.