By Donna DeClemente, Donna's Promo Talk
Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram's photo filters, that can help improve the video. It was reported that 5 million Instagram videos were shared in its initial 24 hours. I was writing about video contests at the time and predicted that Instagram video contests would be the next big hit. Here is one Instagram video contest that we are currently involved in.
Experience Kissimmee launched their "Rock Your Vacation” Instagram Video Contest on February 3. The contest invites participants to create and post an original 15 second video demonstrating how they would “Rock Their Vacation in Kissimmee” and to use the #RockYourVacation hashtag. The @ExperienceKissimmee Instagram account is approving the videos by commenting on each one. Once approved, the entrant must then visit RockYourVacation.com, click on their video to "verify it" and submit their contact information to receive one complete entry. Each participant may post as many videos as they like up till the end of the contest submission period which is March 16.