Lip-Sticking

And the Winners are.... Super Bowl XLVI Wrap-Up

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Who came out winners from Super Bowl XLVI? Obviously as we all know now, the New York Giants beat the New England Patriots in what was a come-from-behind, great game. The Giants got to parade down Broadway in New York City yesterday to celebrate with their fans. Yes, the fans and New York are all winners here as well. Plus of course we have Eli Manning, the MVP of the game, who now has two Super Bowl rings, one more than his brother Payton as the media was sure to bring up several times.

In the 6th annual Doritos Crash the Super Bowl Contest the two ads that were chosen from the 5 finalists to broadcast during the game were both winners. However, the Sling Baby ad has now been picked as the winner in the USA TODAY/Facebook Super Bowl Ad Meter. Online voting, began after each ad aired during Sunday night's broadcast and ended at 6 pm on Tuesday. Viewers picked from 55 commercials on which advertisers spent up to a record $3.5 million for each 30-second slot. Kevin Willson submitted the ad of the grandmother and baby who snatched a bag of Doritos and he will now receive a million dollars and a consulting contract with The Lonely Island. The other Doritos ad that was broadcast during the game, Man's Best Friend, came in #6.

Who, other than the Giants or Patriots, will come out winners from Super Bowl XLVI?

 By Guest Blogger, Donna DeClemente, Donna's Promo Talk

This Sunday I will be one of the millions watching Super Bowl XLV1 and hoping for a good game, which it should be. As I've stated in my posts over the past couple of weeks, I'm behind the New York Giants all the way and would love to see Eli Manning get another super bowl win, especially while in his brother Peyton's home stadium. I'm sure Peyton will be there also, just not on the field this year.

I'm also hoping to see some real social media integration with the advertising campaigns that we see. If the advertisers are paying an average of $3.5 million for a spot, you would think they would try and get the most bang for their bucks. Last year I called it the "Social Super Bowl" and was disappointed with the overall advertising experience. Other than posting ads on social media, the brands did very little to really engage people and integrate social media into their strategies.

Other than the Giants beating the Patriots, who else is going to come out a winner? Last year the Volkswagen Darth Vader ad scored the highest in the USA Ad Meter for best liked ad. (What was not to like?) Volkswagen utilized social media to post the ad on their blog, on YouTube and their Facebook page five days before the game and it had 13 million views before kickoff. Sine then the ad as gotten numerous awards and nearly 50 million views on YouTube.

This year Volkswagen has already launched The Bark Side, a teaser video featuring a chorus of dogs barking The Imperial March. If you haven't seen it yet, here it is. I love it and think it's brilliant (especially since I'm a sucker for doggies!). It currently has over 10 million views on YouTube. If you click through to YouTube you will also be given the opportunity to view their new game time ad called "The Dog Strikes Back".

Chevy's got a Super Bowl App and a big Game Time Sweepstakes

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

For anyone that is a true football fan, last Sunday was by far one of the most exciting NFL conference championship game days you can have. Yes, it will take a while for Raven fans to get over the missed chip-shot field goal and the 49er's to wonder what if they didn't turn over the ball in overtime. We're now moving on to Super Bowl XLVI with a big rematch between the Patriots and the Giants. As I said in my last post, I'm betting on Eli Manning and the New York Giants to be this year's champions.

The Super Bowl has now become the most active topic of the millions of us who write blogs posts and updates on Facebook, Twitter and now, Google+. In 2011, the only Facebook status update topic in the world, amongst 800 million users at the time that beat out the Packers winning Super Bowl 45 was the death of Osama bin Laden. Since many of these tweets and Facebook updates come via a mobile phone, this year General Motors and Chevrolet is adding mobile to their mix to capitalize off this.

Getting Ready for Super Bowl XLVI and those silly Doritos Contest Ads

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

It's that time of year again to be writing about one of the biggest marketing events of the year. Super Bowl XLVI will be played on February 5 in Indianapolis at Lucas Oil Stadium. Now that the Green Bay Packers and the New Orleans Saints have been eliminated, what teams do you think will win? I'm going with Eli Manning and the Giants. Here's a great article I read yesterday from the WSJ titled "Why Giants Really Could Win It All".

So the next question will be what marketing and advertising campaign will come out a winner? The team at Doritos is at it again with their sixth "Crash The Super Bowl" contest. This contest has become the grandfather of all user-generated contests. The contest finalists have now been posted and last week their submissions surged to the top of the viral video chart after generating over 1.7 million views. This year's contest received more than 6,100 entries from people hoping their video will become one of two Super Bowl ads to be televised during the game, with a possible $1 million prize if viewers rate their ad highly enough.

High Stake Sweepers, new reality TV show, coming to TLC

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Some of you may be familiar with the TLC network's show, Extreme Couponing, which they say has become very popular. It features everyday people who save hundreds of dollars in a single trip to the store. While I'm sure we've all clipped some coupons in our days, these people are the ultimate bargain shoppers who have mastered the art of saving!

TLC hopes they have found the next similar fun show and will be introducing viewers to the most passionate sweepstakes participants on the planet. HIGH STAKES SWEEPERS, their new one-hour pilot, will be premiering August 14th at 10 pm.

My friend, Carolyn Wilman, aka the "Contest Queen", is one of the five "sweepers" who is featured in the pilot. I met Carolyn several years ago, a fellow blogger who writes the blog "From the Contest Queen", who contacted me after reading my blog. She sent me a copy of her recently published book, You Can't Win if You Don't Enter, which focuses on teaching people on how they can win and also guides companies on how to create and manage better sweepstakes. Carolyn featured me as her first guest speaker on her Blog Talk Radio show The Contest Queen...all things sweepstaking, contesting, lucky and fun, back in April of 2008.

Since I am on the marketing side of assisting brands and companies with launching sweepstakes and contests, I never liked these "Sweepers" as they call them. These are the people that enter hundreds of thousands of promotions and don't appear to have any loyalty or interest in the brand. They use software programs that automatically fill in their personal info online and they set up separate email addresses just for entering sweepstakes. I can spot a sweeper many times when looking at the entries  just from their email address.

Go Granny - the New Domain Name gal

Too hilarious not to share...Go Granny Girl  by Network Solutions

 

Super Bowl XLV let's you "Go Inside" with new Twitter page sponsored by Visa

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Super Bowl XLV is now only four days away from kicking off at Cowboy Stadium in Arlington,Texas. You would think that Texas would be immune to winter weather, but not this year. The storm that has blanketed half the country even hit Dallas yesterday and thousands of flights have been canceled. Nonetheless, the game will go on and I'm sure many die-hard Packers and Steelers fans will make their way to Arlington one way or another.

I've predicted in the first post I wrote about this year's big game that Super Bowl XLV will be the "Digital Social Super Bowl" and every post I've written since then has backed that up. One of the more recent social media news released this past week has been the partnership between the NFL, Visa and Twitter to launch the first official online Super Bowl XLV destination featuring Twitter content.

"Go Inside Super Bowl XLV with Visa" @VISANFL promises to provide fans with a single location to experience the most relevant Super Bowl XLV chatter happening on Twitter, including coverage of the event from all angles. It will include Tweets from some of the best people covering Super Bowl XLV and will pull in Tweets about the game, the NFL (@nfl), the Green Bay Packers (@packers) and Pittsburgh Steelers (@steelers). It also states it will feature Tweets from NFL executives, media personalities, NFL players, Visa and celebrities contributing to telling the story of Super Bowl XLV on Twitter.

Auto makers of luxury brands utilizing Super Bowl XLV to take the plunge into social media

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

It's still ten days away before we see the Green Bay Packers and the Pittsburgh Steelers compete for the Vince Lombardi trophy in Super Bowl XLV. They say that there aren't two teams in the NFL that have a more passionate fan base known to travel anywhere in the country to see their teams. So Texas, you better be prepared!

This year it appears the automotive industry is buying the most commercial time of any advertiser category in and around the game. About nine different automakers will advertise from economy makes like Chevrolet, Hyundai and Kia to luxury brands like Audi, Mercedes-Benz and BMW.

Super Bowl Sunday has gone to the dogs!

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

It's that time of year again when I write about the Super Bowl and all the hoopla associated with it. I started last week with this post on my blog, Super Bowl XLV predicted to be the Digital Social Super Bowl. Since I wrote that post I already have to eat these words: "the only real question that remains is which NFC team will lose to the New England Patriots in Super Bowl XLV". Now that certainly won't be the case as the Pats have been sent home for the season by the New York Jets. Surprise, surprise! The way this season's playoffs have been going I'm just glad I didn't have any big money on any of these games.

As we're all well aware, the Super Bowl is a huge marketing opportunity. The list of Super Bowl XLV advertisers isn't final yet, but the big ones are back: Budweiser, Coca-Cola, PepsiCo with Doritos and Pepsi Max, Go Daddy, Pizza Hut, Career Builder, General Motors, eTrade and more. However, a few brands that aren't advertisers will be capitalizing on the big game for the seventh year in a row. This is one program I'm surprised that I haven't written about in my past four years of covering the Super Bowl.

Animal Planet returns to the field with PUPPY BOWL VII, kicking off on Super Bowl Sunday, February 6 at 3 pm, before the big game begins! All of the animals featured in PUPPY BOWL VII come from rescues and shelters. With the help of Petfinder, they have search throughout the country to find the toughest pups to play in Animal Planet Stadium. The lineup is now assembled, the water bowls filled and the chew toys all distributed to the furry team. In a game day first, chicken cheerleaders will be clucking on the sidelines and fans will experience the field from the player’s perspective with new puppy cam technology.

6 Funniest News Reporter Bloopers

News reporters are almost always perfect with their pace, wording and pronunciation. But, they do occasionally slip up. And sometimes when they do, they mess up bad (see second video below).

While it's bad news for them, it's good news for us, because it's hilarious! There are many funny news reporter blooper videos out there, but I decided to pick out only the 6 funniest videos on Youtube. These will definitely cheer you up if you've ever made a bad blunder while talking to someone important or attractive and it has haunted you since! Think of how these reporters must've felt afterward!