By Donna DeClemente, Donna's Promo Talk
Many had feared and predicted on how the weather was going to be a big factor during Super Bowl 48 and it wasn't. What we didn't predict is that the Denver Broncos weren't going to be a factor either!The Seattle Seahawks dominated the entire game and won their first Super Bowl in their franchise history with a 43-8 win over the Broncos. Congrats Seahawks.
All the brands were there though with their millions of dollars worth of TV ads. Fox reported that the actual Super Bowl had attracted 112.2 million viewers. The major difference this year is that is wasn't all about the TV broadcast. Most of the marketing folks joined the social media world in a big way. They learned that if they were going to spend that kind of money, then they better not waste it just on 30 seconds of airtime. As most everyone is now aware, the majority of ads could be viewed before the game on either the brands' social media sites and on YouTube's Ad Blitz Channel. More than half of all ads (57%) that aired during the game this year included a hashtag, such as Chevy's #SilveradoStrong and Coke's #AmericaIsBeautiful,. That's up from 50% last year and 7% the year before when Audi was the first by including the hashtag #ProgressIs at the end of it's 60 second spot.
As Facebook turns 10 years old this week, they are also celebrating that they got five specific mentions in Super Bowl ads, compared to Twitter's four. Twitter however reported that during Sunday’s telecast more than 24.9 million Tweets about the game and halftime show were sent. I have to admit that I started following the Tweets on Twitter, but found there was no way to keep up with them and watch the game and the ads at the same time. I found many Tweets that were not even related to the game or the ads, but used a relevant hashtag anyhow.