By Donna DeClemente, Donna's Promo Talk
Thousands of Americans say that they wish to take a vacation to Australia someday, but still haven't been there. Well Tourism Australia is hoping that their new Australia Someday promotion will prompt many of us to act on that wish now.
Last week they launched the Someday campaign which is in partnership with Virgin Australia and Delta Airlines, their first joint U.S. marketing campaign, which offers a chance to win one of 52 amazing trips to Australia. “Someday” hopefuls can visit AustraliaSomeday.com to participate in the Australia Someday Challenge Sweepstakes and explore unforgettable experiences throughout Australia.
“I really want to go someday” is something Americans say a lot about Australia. Beyond the major landmarks, few realize the variety an Aussie vacation allows, where to start or truly how close Australia is – only 14 hours from Los Angeles to Sydney on Virgin Australia’s daily direct flights. Once on the promotion's website, participants can choose from 52 signature week-long trips, one a week for a whole year, that feature the best experiences and events in Australia. Each trip comes complete with a week’s hotel, round-trip airfare for two and the featured Australian experience.